Types.
Strategy
Brand Message: Who Is Your Daddy, and What Does He Do
We recently discussed simplicity in branding and logos from a visual perspective. Now, we shall delve into the intricacies of brand message. Simple is always best. A kindergartner should be able to explain what your brand sells; an extremely precocious kindergartner should be able to explain what your brand is about; a genius kindergartner will…
Design
Package Designer Guide: If Your Friends Jumped off a Bridge.
If your industry jumps off a bridge, will you jump too? …Yes, said the petulant child. In the design industry, it’s hard not to. Of course, it’s hard not to in any industry. When one business recognizes a successful marketing strategy/product/campaign, they instantly want to copy it. Remember when two films about the “friends with…
Design, More
Graphic Designer Guide: Greatness Comes from Love.
Even though it’s probably not a good idea to let a girlfriend cut your hair or hire your mother as your criminal defense attorney, it is still nice to have some affection for the people you contract for various important services. More importantly, the person you use should have a great deal of affection for…
Design, More
The Simple Guide To Minimalism & Logo Design.
There are a lot of competing ideas on what makes for the perfect design, and one of the favorites is minimalism. Figuring out what the purpose of a company is, the essence, is at the core of logo design. The result’s soul should be all needed to identify and brand a company properly. Case in…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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