Types.
Design
Sustainable Packaging: Reduce, Reuse, Recycle, and Save.
It’s no secret that being more eco-friendly is all the rage. Reducing one’s carbon footprint is right up there with men in skinny jeans and Instagramming your dinner entrée. Sure, we know “Reduce, Reuse, Recycle” is important, and most of us try to pull our weight in this department. We haul a can full of…
Design
Women’s Clothing Packaging Design Tips
We reserve women’s clothing packaging design for accessories, undergarments and those delightful Halloween costumes that are so often labeled with the word “sexy.” “Sexy Pirate,” “Sexy Cowgirl,” “Sexy Nurse,” “Sexy Insurance Claims Adjustor,” etc. Anyway, before we get too excited about the many options for “sexy” Halloween attire (Sexy IRS Auditor!) let’s discuss the different…
Design
Let the Creative Juices Flow, but Don’t Drown in Them.
We love a bizarrely fabricated beverage bottle, almost as much as we adore trying to cram arbitrarily assembled keywords into our articles for the purposes of search engine relevance. “Beverages design” (why plural?) has the potential to be fantastically creative; after all, we have centuries of wine bottle and decanter designs to draw from. Why…
Design, More
Brand Strategy: We’re Not Done with Paper Label Designs.
Will society ever truly be done with paper label designs? Paper is more than just an antiquated material we cling to because we’re emotionally unprepared for the encroachment of the 21st century. It’s also food for termites. The problem is, how do we use paper labels and still be relevant? Don’t worry – even though there…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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