Types.
Design
Where’s the Line between Creative and Kitschy.
Johnny Cash made the expression to “walk the line” one of our most popular shared cultural references. As crucial as finding balance is, it’s as difficult to achieve in packaging design as in our daily lives. But the Man in Black had a point: straying too far in one direction or the other can have…
Design
5 Ways Packaging Can Transform Ho-Hum into A Must-Have.
If you have an unlimited budget, a marketing team working ’round the clock, and several batches of focus groups, you might be able to turn your bargain basement product into a sought-after luxury item. Still, even then, you’d be relying heavily upon luck. It is difficult to determine what the market will uniformly embrace, but…
Design
Owners Guide: Signs Your Product Really Needs a Rebrand.
Every product’s popularity waxes and wanes (well, to be fair, sometimes it never waxes), and when the periods of wane are significantly longer than the periods of wax, you may want to rethink your brand strategy. The first part of a brand strategy is evaluating one’s brand identity. The second part before you jump to…
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