Types.
Strategy, Design
Packaging that Doubles as an Accessory
Taking a cue from James Bond, reusable packaging for beauty products is now apparently playing double agent in the form of multi-use containers. Ever since that first little girl decided her empty box of animal crackers could be upcycled into a posh cardboard purse, product designers have gotten increasingly clever about making multi-use containers for…
Strategy
How To Make Your Brand Human Again.
Your brand’s culture is what makes it unique, but is it human enough? Can making it more human bring more appeal? We look into the realities of brand marketing and how they affect your target market. Brand marketing is evolving. In the past, corporate moguls measured success by how standardized and cheaply they could get…
Design
5 Packaging Themes That Might Elevate Your Brand
Don’t let your brand’s complexion get dull – rejuvenate it with the alpha hydroxy acid of fresh package design!
Design
4 Ways Packaging Can Make Your Consumers Happy
Consumers despise change, except when it’s good and especially when it’s not. With so much indecision, it’s tough to know when packaging innovation will be welcomed. Here are four ways to keep consumers happy and coming back for more via packaging design. When it comes to packaging, innovation is key. It’s not enough to simply…
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