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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

Retro Packaging Design: Why Retro is All the Rage.

Have you noticed no clear 2nd decade of the 21st century aesthetic? It seems every other era had a very specific element of fashion that served as a cultural marker, which is totally absent today. Let’s run the gamut of style throughout the 20th century, shall we?

Design, More

The 3 Most Important Elements of Label Design.

You’d think that a label designer would know how to structure a label. You’d also think a qualified surgeon could operate without sewing a scalpel inside the patient. Of course, you’d be wrong. Naturally, label design isn’t necessarily left to actual label designers. Boutique products might use a template, software download, or some other hideous…

Design, More

Packaging Design Guide: Package Less, Make More.

Everyone loves cute things, and cute things are, by in large, small (ha!). Teacup poodles, tapas and Vern Troyer have all entered the public’s hearts at one time or another, and small packaging is no different. While packaging design is largely about product protection and use, marketing is a huge factor, as we’re sure you…

Design

5 Ways You Can Make Water Packaging Look Amazing.

In a market where the product is literally identical, bottled water packaging design is what separates premium from forgettable. Read on to discover how smart design makes simple water worth so much more.

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