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Design
How To Know When It’s Time For A Rebrand.
Age is not bad for brands; consumers prefer trusted brands that have withstood the test of time. However, a brand must examine the reason for the trust before continuing with the same identity indefinitely. Do consumers appreciate your dedication to quality, family ownership, and sustainable practices? Or do they remember you from a series of…
Design
3 Tips For Designing Packaging for Smaller Spaces
How does the popularity of “small” box retailers impact packaging? Yes, our great nation has built its reputation on bigness — we proudly shuffle down the street in our big pants, get in our big cars, drive to our big box stores, and buy the iPhone 6 Plus without the faintest hint of self consciousness….
Design
5 Ways Packaging Serves Your Customer.
What to tell cynics who don’t believe in the positive consumer benefits of branding and marketing. Packaging design is often perceived as a clever ploy by evil moustache-twirling marketing executives to trick customers into buying their product instead of the identical-in-quality-but-sold-in-hideous-packaging product right down the aisle. In fact, packaging design benefits are not limited to…
Design
Bottled Water and Brand Identity
Discover how strong brand identity sets bottled water brands apart in a saturated market. Learn key strategies to stand out and drive consumer preference.
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