Types.
Design
5 Steps to Take for a Successful Rebranding Campaign.
Rebranding a high-stakes reset of perception, value, and growth. Done right, a rebrand can reignite relevance, attract new customers, and sharpen your competitive edge. Done wrong? It risks confusing loyal audiences and diluting your brand equity. In a market where attention is scarce and loyalty is earned daily, you need a new strategy. Read on to discover how to build a rebranding campaign that drives clarity, connection, and measurable business impact.
Design
Top 5 Universally Hated Packaging Substrates
There must be an unrecognized global shortage of packaging design companies; why else would horrible package designs still linger on our shelves, in spite of the collective public hatred of them? Not that you needed to be reminded, but here are a few roundly despised categories of product packaging. Please take note so that you…
Design
7 Friendlier High-Energy Food Packaging Designs
Why, oh why have we collectively decided that package design for energy drinks, bars and supplements should first be approved by Satan’s minions? At what point did “energy” become synonymous with ancient devilry? If you notice, nearly every energy drink bottle or can is black and/or red with gothic lettering and the occasional flame and…
Design
The 9 Most Edible-Looking Food Labels.
We occasionally get a bee in our bonnets to explore examples of really interesting and successful food packaging and label designs. However, we’ve also noticed that such packaging and label designs are extremely difficult to find. Most of the best food and drink designs are either very obscure or don’t actually exist in the marketplace…
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