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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design, More

5 Details that Can Make or Break Your Label Design

When you’re introducing your brand spanking new retail product, the exact design of your label may take a back seat to simply having a label in the first place. Yes, you are going to want the public to know what the name and purpose of your product is, but even the minor, seemingly insignificant details…

Design

5 Ways Package Design Can Make Your Product Friendlier

Whether it’s due to our inherent narcissism or panic that our possessions will inevitably be stolen, everyone is comforted by personalized or monogrammed products. It’s a wonder that more organizations haven’t explored the possibility of incorporating personalization features since they’re great tools for individuating your brand from the rest of the competition. Having packaging personalization…

Design, More

Naval Elements in Your Label Design

We can’t say for sure exactly why, but maritime culture is very comforting. We enjoy nothing more than a fun evening singing rounds of “Barnacle Bill the Sailor” while engaging in an anchor lifting competition with burly longshoremen. It’s how we relax. Naval design elements offer a healthy dose of understated elegance – when well…

Design, More

Cutting Edge Web Design – How Much Grunge Is Too Much

Alright, your brand is edgy, subversive — you swim against the stream and aren’t afraid to let people know it. Naturally, you want your website to convey this exact mentality through bold designs with tons of street-cred (if there can ever be such a thing with regard to Web design; Web designers tend to suck…

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