Types.
Testing
Packaging Design Testing: It’s a Big Deal.
Your packaging design is more than just a pretty face for your product. It’s a powerful marketing tool designed to attract consumers. According to surveys, 72% of Americans say packaging design influences their purchasing decisions. The more your customers like the packaging, the more of your stuff they’ll buy. Unlike your online ads or website…
Strategy
How To Create An Effective Brand Purpose
In a market flooded with lookalike products, a powerful brand purpose is what separates the memorable from the forgettable. It’s not just what you sell, it’s why you exist, and why consumers should care. Ready to turn purpose into profit and loyalty? Read on to learn how.
Design
What Does the New Normal Look Like for Packaging Design in a Post-COVID World?
COVID-19 is reshaping packaging trends we’ve taken for granted across all aspects of our lives. Packaging design is no exception. We’re seeing mainstream behavioral shifts sure to affect the packaging landscape for years to come, and as is so often stated with pandemic discussions, the packaging industry won’t be returning to normal. Instead, we’re transitioning…
Strategy, Design
How the Millennial Mindset Influences Packaging Design.
Millennials don’t just buy products they buy alignment. If your packaging doesn’t reflect their values, it gets left behind. From shelf to social, their mindset reshapes how brands design, message, and deliver. Want packaging that converts this generation into loyal customers? Keep reading we’ll show you how to get it right.
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