Types.
Design
4 Ways Packaging Can Make Your Consumers Happy
Consumers despise change, except when it’s good and especially when it’s not. With so much indecision, it’s tough to know when packaging innovation will be welcomed. Here are four ways to keep consumers happy and coming back for more via packaging design. When it comes to packaging, innovation is key. It’s not enough to simply…
Design
Designing Packaging that Teens Won’t Ignore
OMG. Like, I can’t believe they even packaged stuff like that. Like, didn’t they read SmashBrand’s article on how to package for teen customers? The affection teenagers have for your product could mean the difference between existing in obscurity and being a major retail sensation. This is not only because the teenage market is, in…
Design
4 Packaging Standbys that Might Be Going Bye-Bye
We all thought that pagers were here to stay. Here are some packaging designs we were also wrong about. Remember the charm of boil-in-a-bag frozen dinners? How about those ultra-long CD packages? Don’t you miss zip-top beer cans? No? Well, that’s because those are what we call outdated packaging designs. Some marketing genius discovered more…
Strategy
Why Not Listening To Consumers Is A Huge Packaging Mistake.
Redesigning your product packaging is fraught with danger. So when do you pull the trigger? It seems crazy, but businesses don’t always cater to the consumer’s needs. We might think that good business practice is making as many people as possible admire and enjoy your brand, but branding is more of an art than a…
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