Types.
Design
5 Things Every Effective Packaging Design Must Do.
Product quality is undoubtedly important for product trial and repeat purchases, but when consumers view your product on the shelf, quality is only a perception, not an experience. With an effective packaging design, you do everything possible to convince consumers to buy your product without prior awareness. Essentially, it would be best to assume they…
Strategy
Effective Brand Messaging: Building a Strong Connection with Your Audience
Brand messaging plays a crucial role in the success of any business. It is the voice of your brand that communicates your values, purpose, and unique offerings to your target audience. In today’s competitive market, where consumers are inundated with numerous messages, having an effective brand messaging strategy is vital to cut through the noise…
Design
Effective Packaging for 2017 Consumer Trends
Effective packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends before they become commonplace. For many brands, product packaging is a reactive process. They watch what works, examine why it works, and adapt their packaging to meet the same criteria. And while these brands may find…
Design
Critical Pieces Your Packaging Needs to Win the Shelf
Like tightrope walkers, successful marketers continuously strive to find a balance between visibility and a visceral consumer connection. Brands that can’t stand out on the shelf often drown in a sea of multi-colored product packaging. Today’s store displays are glitter-sprinkled with more outrageous packaging design aesthetics than ever before–each box and bag vying for customer…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields
