Types.
Design
Critical Food Packaging Design Recommendations
Product packaging can serve as a crucial point of competitive differentiation for brands that utilize it to their advantage. As we know, the primary goal of food packaging design is to encourage customers to select the item from the retail shelf and add it to their cart. It’s a simple concept that belies the complexity…
Design
How to Reach Senior Shoppers with Packaging Design
Businesses that want to engage senior shoppers must understand their priorities—and how they differ from their Millennial counterparts. When marketers develop strategies, they often target the highly-desirable Millennial population. And while it’s true the spending power of Millennials is growing every day, there’s plenty of competition vying for their attention. Instead, savvy brands can take…
Design
Psychological Strategies for High-Impact Package Design
The decision to purchase is influenced by many psychological variables that package designers need to address. How long do you look at a product before deciding whether or not to buy? Two seconds? Five seconds? For most of us, it isn’t long. We form snap judgments on each product based on numerous psychological variables that…
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