Types.
Design
Consumer Demand for Sustainable Packaging Is On The Rise.
Sustainable packaging isn’t a trend—it’s a market shift. Consumers are demanding it. Retailers are prioritizing it. And if your brand isn’t ready, you’re already behind. But here’s the catch: most “eco-friendly” designs fail on shelf. Want to be sustainable and sell? Keep reading. The real solution isn’t what you think.
Strategy
The Basics of Brand Positioning.
How do brands become household names? For example, when some people sneeze, they don’t ask for a tissue; they ask for a Kleenex. There’s no such thing as “a Kleenex.” Kleenex is a brand name. But the company has positioned itself so well that its brand has become synonymous with the product. Brand positioning is…
Strategy, Testing
Consumer Testing, Brand Strategy, and Messaging.
Launching a new brand or rebranding can be risky. How can you be sure that consumers will like the “new you” or whether it’ll end up driving people away? Some businesses have lost hundreds of millions of dollars on ill-advised rebranding decisions. Consumer testing is an important part of any brand strategy. You need to…
Strategy
The Opportunities & Risks of Refill Packaging.
The throw away generation is quickly coming to an end. More and more consumers expect brands to package their products using sustainable materials to support a better environment, and retailers are heeling this movement. The circular economy impacting the CPG industry and refill packaging is one option brands have to lower their environmental footprint. According…
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