Not guesswork.
Plant-based packaging design agency helping brands win in retail.
We partner with plant-based brands to turn trial into repeat purchase. Through our stage-gate Path to Performance™ workflow, we unite strategy, design, and predictive consumer testing to ensure every pouch, clamshell, bottle, or on-pack claim is engineered to convert. We design for the shopper journey first, validate before you scale, and stand behind results with a performance guarantee. Lower launch risk. Higher repeat rates.
Process.
Using consumer insights to design plant-based brands and packaging experiences.
We design packs for plant-based brands that instantly communicate taste, freshness, and trust through clear claims, clean labels, and real food integrity. From ready-to-eat greens to alt-proteins and functional beverages, every label, structure, and message is validated with real shoppers. Our integrated strategy, design, and testing workflows are tailor-made for the realities of the aisle, reducing decision friction, accelerating trial, and increasing repeat sales across retail and DTC.
Winning the plant-based aisle with proven design.
Beautiful graphics won’t move plant-based meats or alt-dairy if the pack doesn’t telegraph taste, clarity, and perceived value. From non-GMO and organic claims to protein grams, allergen callouts, and sustainability credentials, every pack should earn belief and drive trial.
That’s why every launch, rebrand, or redesign we undertake is anchored in consumer data, pressure-tested through validation studies, and optimized to win at the moment of choice.
Services.
Our design capabilities.
Structure plant-based portfolios across meat analogs, dairy alternatives, ready-to-eat greens, beverages, and supplements to maximize brand equity and simplify trade-up within and across sub-lines.
Create distinctive visual and verbal identities that signal taste-first nutrition, ingredient transparency, and sustainability credentials in a crowded plant-based set.
Write persuasive, benefit-led messaging for plant-based packaging that clarifies protein source, clean-label claims, certifications like Vegan, Non-GMO, Organic, and simple cooking cues.
Design compelling plant-based packs that telegraph taste and texture, communicate macros and allergens, and win in chilled, frozen, and ambient channels.
Design formats and packaging structures for recyclable mono-material pouches, MAP trays, tubs and cups with reseal, and aseptic cartons to protect freshness and stand out on shelf.
Deliver flawless execution from dielines to press with color management, compliance checks, and proofs for HPP and freeze impacts.
Create impactful point-of-purchase materials for natural, conventional, and club that educate on prep, reduce trial barriers, and drive conversion from the cold case to the freezer door.
Website Design
Build user-friendly, brand-aligned sites that showcase sourcing, sustainability, and recipes while driving DTC and retail locator conversion.
Produce optimized digital assets for plant-based products that improve online visibility, boost engagement, clarify claims, and increase basket size across marketplaces.
Provide comprehensive guidelines to maintain consistency in tone, claims hierarchy, pack architecture, and sustainability language across touchpoints.
Equip plant-based brands with essential resources, playbooks, and strategies for successful product launches, seasonal drops, line extensions, and promotional campaigns.
DTC Design
Design premium, minimal-waste unboxing with curbside-recyclable components and clear handling of frozen and refrigerated items.
Merchandising Strategy
Plan effective in-store merchandising strategies by optimizing placement by occasion and cuisine, leveraging cross-merch with sauces and sides, and clear signage for new-to-category shoppers.
Anchor your plant-based brand in what drives modern choice: craveable taste, clear nutrition, sustainable sourcing, and easy prep, to earn trust and loyalty.
Identify whitespace in formats, bases, and occasions, to guide format and product innovation to expand your brand’s product line and reach.
From subtle visual refresh to complete brand renovation, we validate every design, claim, and format through predictive testing with real category shoppers, to improve decision-making and de-risk launches.
Integration.
Our approach to plant-based packaging design.
We begin at the cart, rather than the canvas. Using deep category analysis, competitive audits, and validated purchase-driver testing, we isolate the visual and verbal cues that make plant-based products win in the set.
Next, insight drives invention. Every concept is built to perform and validated with real consumers in real buying contexts. In a category defined by “no compromise” expectations, packaging can’t just be pretty. It must telegraph benefits, overcome skepticism, and earn belief in seconds.
Strategy
Led by former brand managers from blue-chip CPG companies who understand your business challenges and market dynamics.
Design
Creative experts trained at top brand agencies, translating consumer insights into impactful designs for major CPG brands.
Testing
Modern consumer testing that simulates real retail environments, mapping the crucial 10-second buyer journey.
Our Results.
Explore Data-Driven
Success Stories.
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
9PT lift in purchase intent for the #1 plant-based sports nutrition brand.
Our iterative design, test, and learn methodology with real consumers restores leadership for a category pioneer in plant-based nutrition.
Positioning, Design, Testing
Redesigned packaging nets a 38PT lift in purchase intent.
Strategic research and testing spearhead brand positioning to drive a 50% increase in sales.
Positioning, Design, Testing
Data-driven redesign leads to a 34PT increase in purchase intent.
Packaging redesign and purchase driver alignment led to a 32% lift in sales across retail, without diluting brand equity.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields
What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.
Frequently asked questions about plant-based packaging design services.
Which claims truly drive purchase intent in the plant-based category?
The modern plant-based buyer is looking for proof rather than promises. Through predictive testing, we isolate the claims that actually influence purchase intent within your category, ensuring your packaging hierarchy leads with what shoppers truly value.
How do we design packaging that feels credible to both performance seekers and casual plant-based shoppers?
The plant-based audience now spans athletes, wellness-focused consumers, and flexitarians exploring healthier swaps. We identify what each group looks for in a design and align visual and verbal cues that speak to all of them with equal authority.
How do we evolve a plant-based brand for mainstream growth without alienating our core audience?
As plant-based moves from niche to normal, brands must grow without losing their roots. We evaluate how your current design and messaging perform with both loyal and emerging audiences, then evolve the visual and verbal identity to feel broader yet still authentic.
How do you adapt plant-based packaging for national retail?
We validate plant-based packaging to perform across mass and natural retailers where visibility, trust, and differentiation are everything. Our testing identifies what drives conversion in high-traffic produce and grocery aisles of:
- Walmart
- Target
- Whole Foods Market
- Kroger
- Publix
- Safeway
How do you adapt plant-based packaging for specialty and natural retail?
We build packaging for experience-led environments where education, storytelling, and ingredient credibility matter most. In stores like:
- Sprouts Farmers Market
- Natural Grocers
- Earth Fare
- The Vitamin Shoppe
- Fresh Thyme Market
…shoppers read every word, so our design system emphasizes transparency, sensory cues, environmental impact, and sustainable materials that signal authenticity.
How do you adapt plant-based packaging for ecommerce?
We test packaging in digital-first environments to identify which visual and verbal cues maximize click-through and conversions. Our designs are optimized to convert across various ecommerce platforms, including:
- Amazon
- Thrive Market
- Misfits Market
- Imperfect Foods