Packaging design agency for brands selling into Kroger.

Structure portfolios for Kroger around clear tiers, family value, and premium lines so every SKU has a defined job on the shelf. Lock in variants, pack sizes, and sub-lines in ways that simplify grocery decisions, support price ladders, and guide customers between national brands and private label without confusion.

Build visual and verbal systems that cut through in refrigerated, frozen, and center-store aisles while still feeling right for weekly grocery trips. Create identities that flex from stock-up value to specialty and local-feel offerings without losing recognition in crowded sets, bunker cases, or secondary displays.

Write benefit-first messaging that makes it obvious what the product is, how it fits into real meals, and why it earns a spot over the store brand beside it. Clarify who it serves, when to use it, and what proof backs each claim, using language built for family grocery trips and ready for retailer and regulatory review.

Design shelf-ready packaging that is easy to find, easy to understand, and easy to justify on a weekly shop. Optimize layout and visuals for fast center-store runs, perimeter grabs, coolers, and freezers while still working cleanly in thumbnail and PDP views on Kroger digital shelves for pickup and delivery.

Select materials and formats that line up with Kroger realities, such as case configurations, pallet patterns, cold-chain needs, and shelf standards across banners. Explore trays, bowls, bags, jars, cartons, and display-ready cases that stock quickly, survive refrigerated and frozen environments, and feel solid and trustworthy in hand.

Manage execution from first concept through final printed packs with Kroger requirements in mind. Coordinate pre-press, ingredient and nutrition disclosures, certifications, UPC and shelf-tag alignment, and case-pack details so items move cleanly into set reviews and planogram updates without surprises.

Develop retail-ready displays, shippers, and case stacks designed for Kroger floor space, endcaps, checkout coolers, and seasonal or local-feature zones. Extend the core brand story into POP that sets quickly, stays easy for store teams to maintain, and drives incremental units beyond the base shelf.

Website Design

Create conversion-focused brand sites and landing pages that support your role in Kroger and similar grocery channels. Tell the product story, show real meal solutions and full portfolios, and guide visitors to find items in Kroger stores or through Kroger-linked online shopping with simple, direct paths.

Produce optimized digital assets for Kroger online and third-party grocery platforms, including hero images, comparison views, benefit callouts, and usage imagery. Improve findability and conversion with assets that reflect how shoppers browse by occasion, diet, and value on the digital shelf.

Deliver practical systems that keep brand consistency tight across Kroger packaging, in-store signage, digital content, and shopper marketing. Define how the brand shows up from primary pack and case stack to recipe content, banners, and retail media so every Kroger touchpoint feels aligned and intentional.

Equip internal teams and sales partners with ready-to-use assets, talking points, and playbooks for Kroger line reviews, new item pitches, seasonal programs, and in-aisle activations. Make it simple to tell one coherent story across categories, banners, and regions without rebuilding from scratch every time.

DTC Design

Design packs that perform twice by being clear and convincing on a product page and having the same visuals and messages work just as hard on the Kroger shelf. That way, shoppers recognize you instantly and choose you in both places.

Merchandising Strategy

Apply data-led merchandising to improve visibility and navigation in prepared meals, coffee, frozen foods, snacks, and other Kroger sets. Recommend placement, adjacencies, facings, and case-stack approaches that help you stand out next to Kroger private label brand, grow baskets, and unlock new meal and snacking occasions.

Anchor your positioning in what Kroger shoppers care about most, such as taste, believable ingredient quality, family fit, and value that feels fair in a tight budget shop. Build a stance grounded in real product advantages and emotional reassurance so your brand earns trust and repeat trips in crowded aisles.

Identify whitespace in formats, pack sizes, price points, and usage occasions tied to Kroger stock-up and top-up missions. Use those insights to guide innovation in packaging, benefits, and value-engineered offerings that unlock new baskets and occasions without eroding your core SKUs.

Whether we renovate a single label or helm a complete rebranding project, we validate designs, claims, benefit cues, and formats with predictive methods and real shopper feedback in Kroger-like environments.