Not guesswork.
Cleaning product packaging design agency helping brands win in retail.
In a world of “kills 99.9%” copycat claims, we help cleaning brands create packaging that actually sells. Our Path to Performance™ is one integrated, stage-gate system that combines strategy, design, and predictive consumer testing so laundry detergent bottles, wipe canisters, refill pouches, and on-pack claims are engineered to win at shelf. We start with the shopper, prove ideas with predictive methods, and stand behind the work with a performance guarantee. Low launch risk. High purchase intent.
Process.
Using consumer insights to design cleaning brands and packaging experiences.
Whether it’s kitchen degreasers, bathroom descalers, glass cleaners, or all-purpose sprays, every product label design, format, and efficacy cue is built on validated insight into how people actually shop the cleaning aisle. Our integrated system connects strategy, design, and testing, ensuring your packaging earns attention and makes the “add to cart” moment effortless. That means quicker conversion, stronger trial, and more repeat purchases across retail and DTC.
Winning the cleaning aisle with proven design.
When shoppers are choosing a cleaner, they’re looking for visible efficacy, trusted germ-kill, and formats that fit their routine. Packaging must communicate those promises clearly, from trigger shape and format to scent, safety, and sustainability cues.
That’s why every design we create or SKU we redesign is built on proven cleaning-category insights, refined through predictive testing, and optimized for breakthrough presence and higher conversion at retail and online.
Services.
Our design capabilities.
Structure cleaning portfolios across sprays, wipes, bathroom and surface cleaners, floor care, soap, dish, laundry, and specialty solutions to clarify brand roles and help time-starved shoppers find the right product fast.
Build distinctive visual and verbal systems that convey cleaning power, safety, and sustainability while standing out in an overcrowded cleaning aisle. Scale these systems seamlessly from single-line extensions to full-fleet brand transformations.
Craft persuasive, benefit-first messaging that clarifies where and how to use the product, substantiates efficacy and safety claims, and builds emotional connection with consumers.
Design shelf-smart cleaning packaging that seizes attention, communicates key benefits in seconds, and drives conversion in both brick-and-mortar aisles and digital shopping environments.
Choose packaging material and engineer packaging formats that enhance ergonomics, improve dosing and control, support production realities, and create instant differentiation at shelf.
Execute with precision from the first concept to the final printed pack. Navigate pre-press, regulatory copy, warnings, and print production with expert oversight to ensure flawless delivery every time.
Develop high-impact, retail-ready cleaning displays and POP materials that extend your brand story, spotlight efficacy and safety benefits, and convert at the point of purchase.
Website Design
Create conversion-focused websites that reflect your cleaning brand, showcase your full system of SKUs, and simplify the shopper’s path from education to cart.
Produce optimized digital assets like hero images, claim callouts, and how-to visuals to boost discoverability, deepen engagement, and drive sales across online marketplaces and DTC.
Deliver complete systems that protect brand essence across cleaning packaging, digital communication, and every consumer touchpoint, from in-home to in-aisle.
Equip teams with plug-and-play creative assets and strategy playbooks to power launches, seasonal pushes, and ongoing retail execution.
DTC Design
Design cohesive DTC packaging, refill systems, and unboxing experiences that delight consumers, minimize waste, protect products in transit, and inspire repeat purchase.
Merchandising Strategy
Apply data-led merchandising strategies that improve visibility, optimize placement by surface or task, and drive incremental purchases at store shelves.
Anchor your cleaning brand in what matters most: proven performance, household safety, and everyday ease. Build a position grounded in real functional benefits and emotional reassurance to increase loyalty and outpace competitors.
Spot whitespace in formats, usage occasions, and refill systems to guide innovation in delivery, scent, strength, and sustainable packaging. From concentrated refills to mission-based cleaning kits, we can help develop products that cleaning shoppers want.
Whether we work on a subtle design refresh or full-scale brand renovation, we validate every design, claim, fragrance cue, and format using predictive methods and real shopper input to guide confident packaging and portfolio decisions.
Integration.
Our approach to cleaning product packaging design.
We zoom in on real behavior in the cleaning category to understand how shoppers scan labels, interpret claims, and decide which spray, wipe, or solution earns a place under the sink. Using performance benchmarks, competitive landscape analysis, and purchase driver mapping, we isolate the triggers that drive first purchase and long-term loyalty.
Then we translate those insights into a clear shelf strategy, develop distinctive visual and structural routes, and validate them through testing with target cleaning shoppers. Every choice we make is rooted in data, ensuring your packaging wins attention, converts faster, and grows your loyal customer base.
Strategy
Led by former brand managers from blue-chip CPG companies who understand your business challenges and market dynamics.
Design
Creative experts trained at top brand agencies, translating consumer insights into impactful designs for major CPG brands.
Testing
Modern consumer testing that simulates real retail environments, mapping the crucial 10-second buyer journey.
Our Results.
Explore Data-Driven
Success Stories.
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
Packaging redesign drives 7-point lift in Weiman purchase intent
Unified, intuitive packaging improved category navigation and consumer connection, positioning Weiman to accelerate growth and expand market share.
Positioning, Design, Testing
30-Seconds pack redesign unlocks higher purchase intent at retail
Shelf-optimized visuals and clearer product hierarchy produced a 4-point purchase intent lift among outdoor cleaning consumers.
Positioning, Design, Testing
Packaging redesign results in a 13-point purchase intent lift
Redesigned packaging increased Earth Breeze purchase intent and achieved above-category sales performance at Walmart launch.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
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What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.
Frequently asked questions about protein powder product packaging design services.
How do you balance efficacy, safety, and sustainability on pack for cleaning products?
We start by mapping your core purchase drivers, followed by a hierarchy that makes efficacy unmistakable, safety reassuring, and sustainability credible, so you don’t sacrifice conversion to tell a greener story.
Can you help us modernize our cleaning packaging without losing existing loyal customers?
Unlike full-scale rebranding, we can modernize your pack by protecting the equities your current buyers trust while we evolve what’s holding you back. The result is a new packaging that feels fresh to new shoppers and familiar to your base.
What types of cleaning formats and structures can you design for?
Trigger sprays, squeeze bottles, wipe canisters, soft packs, refills, concentrates, tablets, and pods are just some of the packs we can design for. Our team handles both visual identity and structural considerations to ensure the pack works as well in hand as it does on shelf.
How do you handle regulatory, safety, and claim requirements on cleaning packaging?
We design with compliance in mind, allowing space and hierarchy for warnings, usage directions, and required symbols. We don’t create or validate legal claims, but translate your approved claims into clear, consumer-friendly messaging that meets regulatory and retailer requirements.
Can you support brand architecture for a multi-line cleaning portfolio?
Absolutely. We build architecture systems that clearly separate bathroom, kitchen, glass, floor, and specialty cleaners while keeping everything unmistakably “on brand.” This makes it easier for shoppers to find the right solution fast and for your team to launch new SKUs without reinventing the system each time.
How do you adapt cleaning packaging for national retail?
We validate packaging for performance across mass retailers where visibility and compliance are critical. Our testing identifies what drives conversion in high-traffic environments, such as:
- Walmart
- Target
- Costco
- Kroger
- Walgreens
How do you adapt household cleaning product packaging for convenience stores?
We adapt cleaning packaging for fast, grab-and-go missions. We focus on bold color contrast, instant cleaning cues, and formats that grab attention in tight aisles, so that our designs perform at:
- Circle K
- 7-Eleven
- Wawa
- Sheetz
- QuikTrip
- Speedway
- ampm
How do you adapt cleaning product packaging for ecommerce?
We test packaging in digital-first environments where thumbnail recognition, trust cues, and unboxing experience drive conversion. Our validated designs perform on:
- Amazon
- DTC sites
- Thrive Market
- Instacart
- Walmart.com