Types.
Shopping With Christy
Mary Ruth’s packaging is clearly not built for the chaos of retail
MaryRuth’s has great shelf placement, but you’d never know it with bottles turned sideways and shipping labels slapped over the front. This is what happens when design doesn’t account for real-world execution. Would your brand survive this?
Shopping With Christy
When Cereal Becomes Art And Branding Becomes Culture
What happens when consumer culture meets fine art? At Crystal Bridges Museum of American Art, KAWS reimagines General Mills’ Monster Cereals showing us the power of nostalgia. In this video, Christy explores how CPG brands can transcend the aisle and shape cultural memory.
Shopping With Christy
Will This Limited-time Offer Drive Conversions?
Ritz’s summer-themed innovation baked to a crisp. Christy breaks down this seasonal SKU where playful packaging meets mixed messaging.
Shopping With Christy
Barebells protein bar lookin like Rolo’s?
In this packaging breakdown, Christy explores Barebells’ latest SKU spotted at Target. This new box structure offers a visual identity that leans heavily into confectionery cues. Is it a subtle strategy to draft off category-adjacent equity, or the beginning of a broader brand evolution?
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