Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Showing content about

Positioning

Clear
Positioning, Strategy, Design

What a Real Brand Activation Toolkit Looks Like.

Most brands look great in a pitch deck and fall apart at shelf. That’s because the real world doesn’t care about your mood board. It cares about clarity, consistency, and how fast you can execute across retail, digital, and everywhere in between. A brand activation toolkit closes that gap. Read on to learn what goes in it, why it matters, and how to build one that actually drives sales.

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.