Types.
Strategy, Testing
Consumer Testing, Brand Strategy, and Messaging.
Launching a new brand or rebranding can be risky. How can you be sure that consumers will like the “new you” or whether it’ll end up driving people away? Some businesses have lost hundreds of millions of dollars on ill-advised rebranding decisions. Consumer testing is an important part of any brand strategy. You need to…
Testing
Packaging Design Testing: It’s a Big Deal.
Your packaging design is more than just a pretty face for your product. It’s a powerful marketing tool designed to attract consumers. According to surveys, 72% of Americans say packaging design influences their purchasing decisions. The more your customers like the packaging, the more of your stuff they’ll buy. Unlike your online ads or website…
Testing
The CPG’s Guide To Understanding Packaging Design Testing.
Suppose you’re going through a packaging redesign for your product. In that case, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging an extra boost to your brand needs. It’s all a part of the process, but how…
Testing
Consumer Testing Product Names to Increase Sales.
In the past, we’ve discussed how to structure your packaging design for maximum shelf appeal, and how to leverage your packaging to be more engaging. But today, we’d like to talk about one design element that we believe doesn’t get enough attention in the design space: your product name. What’s In a Name? In many…
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