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Strategy, Design, Testing
A Complete Guide On How To Execute A Rebranding Project.
Despite how exciting it sounds, a rebranding project is always one of the most challenging tasks for companies. It is because there is a massive risk of losing everything at once if the rebrand doesn’t go as planned. And, of course, what else could be worse than seeing your brand crumble to the ground? To…
Strategy, Design, Testing
Understanding The Process Of Strategic Brand Development.
Point blank, no brand thrives in the market without an effective brand strategy. Successful CPG brands on shelves today invested time and effort into creating an organized brand strategy. Consumer goods companies that have expanded their market share over time have incorporated strategic brand development into their design process. Therefore, brand development isn’t an option; it’s…
Strategy, Design, Testing
A Complete Guide On How To Rebrand A Company.
How can businesses realign with their core values and stay relevant in the ever-evolving marketing trends? How can they effectively dispel negative perceptions and enhance their market share? The answer lies in a well-planned rebranding strategy. In this article, you will learn how to rebrand a company and what it takes to develop a successful…
Testing
Why Purchase Intent is the Most Important Metric for CPG Brands.
The livelihood of any business lies in its ability to take a consumer from interest to transaction. You can win or lose shelf space based on the initial and repeatable sales a product creates. The metric most vital to moving the revenue needle is purchase intent. You can’t control the number of consumers that pass…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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