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Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Packaging Design 101: Don’t Assume Anything.

There’s an old expression — possibly firstborn from the TV show “The Odd Couple,” but we won’t get all anthropological – that goes: “To ASSUME is to make an ASS of U and ME.” Clever, huh? And largely accurate, although some assumptions in life are necessary, we ASSUME that a bullet to the head will…

Design, More

Website Design Comparison Guide: MODx Versus WordPress.

We don’t generally do a ton of techno-blogging because it’s far more fun to riff on client headaches, stupid design choices and ill-conceived packaging decisions. However, our front-end development sister company SmashStack has been getting a lot of questions about their content management system of choice, namely: “What is your content management system of choice?” As…

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Student Tips: How to talk to your B2B clients.

Thank you for coming. We’ve engineered this meeting in order to proactively actualize our core competencies into a client-centric channel. How do we leverage our existing opportunities and, moreover, monetize our platforms? We’re looking for strategic theme areas, here. Those of you who haven’t already vomited are very likely inured to corporate jargon, and have…

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Graphic Design Guide: Can Perfectionists Be Creative?

There are certain professions in which you most definitely want to employ perfectionists: neurosurgery; astrophysics; aviation; demolition and basically anything involving artillery. None of these fields could reasonably be described as being largely creative in the body art, children’s finger painting, or every-concept-I-have-has-merit sense of the term. No, in the aforementioned fields, you definitely want…

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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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