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3 Questions You Must Ask Your Label Designer.

When interviewing a potential label designer, you must be as thorough as you would be during an interview for a potential nanny or surrogate parent. After all – your product is your baby, isn’t it? Why leave it in the hands of a potential asylum escapee?

Design, More

Make Your Wine Stand Out with a Professional Label Design.

We can’t stress the importance of creating a professional wine label design enough. Snobbery is prevalent from every corner of the vintner world, so you want your upstart wine to come into the market with all guns loaded. Otherwise, your investment will not be well received by the wine industry, wine retailers, and, most importantly,…

Design, More

10 Inspiring Label Designs From the Food & Drink Industry.

Every now and again we like to shuffle through our favorite inspiring label designs and highlight some of what we consider the most interesting and inspirational. These exciting, enticing and, occasionally, delicious label designs will hopefully jar loose some creative genius from your stagnant brain, and get you on the road to designing your own…

Design

5 Keys to Creating an Award-winning Beverage Design.

In the beverage aisle, design decides who wins the cart. The right beverage design makes consumers feel thirsty, curious, and convinced. From concept to can, every detail drives desire and differentiation. Read on to learn how great design turns a drink into a brand.

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