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Christy Lebor
Partner/ Strategy
Group Director
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Design

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Design, More

Graphic Design Guide: Can Perfectionists Be Creative?

There are certain professions in which you most definitely want to employ perfectionists: neurosurgery; astrophysics; aviation; demolition and basically anything involving artillery. None of these fields could reasonably be described as being largely creative in the body art, children’s finger painting, or every-concept-I-have-has-merit sense of the term. No, in the aforementioned fields, you definitely want…

Design, More

Product Packaging: Fun with Paper Label Design.

Now that our communications are primarily digital, we tend not to give paper quality a thought unless we’re helping a bride select the optimum grade for wedding invitations, in which case we suggest clamping up and agreeing to whatever she decides, even if it is cotton paper naturally derived from the finest quality hundred-dollar bills….

Design

Hello Kitty Has a Lesson Or Two For You.

The Hello Kitty brand might not seem as though it is a paragon of simplicity and bare-bones design elements, but if we discount all of the attendant bows and stars and rainbows and magic wands and all of the other nauseating trappings of fairy-princess cuteness, we get an oblong cat-influenced head with a jaunty bow;…

Design, More

4 Habits for Staying on Top of Web Design.

We ain’t gonna lie; Web design is a competitive racket. If you want to say ahead of the game, you have to keep those tools sharp, stay the course, take no prisoners and adhere to numerous other clichés we can’t, at this moment, remember. In a way, the following rules apply to pretty much any…

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