Types.
Design, More
There’s Honest, and Then There’s Really Honest.
We have nothing against honesty in branding – give us honesty and humor, and we’re all over it. We have the feeling that a significant chunk of the public feels the same way, which is why an ad student submitted the following Ryanair campaign to CLIO Award adjudicators: “With prices this cheap, shut the f***…
Design, More
Using Gigantic Photos In Web Design Is Bad.
There’s a Web trend of using really big, high-definition photographs in websites in order to convey sophistication, or size or … something. It’s annoying, it compromises user experience and it needs to stop.
Design, More
Don’t Navigate Yourself out of a Customer.
Someone once said that the truly successful innovators never travel more than a half step ahead of the rest of the pack. You may have a revolutionary idea; a product that surpasses the current technology in every respect. Unfortunately, if it’s too far ahead of its time, you’ll just sit in the lotus position, waiting…
Design, More
The Last 4 Reasons Your Label Is Boring.
Do you want to construct a dam at the mouth of your revenue stream? Do you want your product to remain anonymous, unloved and possibly ridiculed? Try as we might, our feverish attempts to enliven your labeling strategies have come to nothing. Why must you be so hard-headed? We just want to cry. Labels are…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.