Types.
Design
Three Ways Your Packaging Affects Your Shelf Placement
In supermarkets, drugstore,s and specialty store shelves, there is a definite hierarchy among products; certain products are placed very highly, while others are placed on the bottom shelf with the off-brands and the canvas sacks of grains. Products that sit on the shelves at the easy eye-level of the consumer are significantly more likely to…
Design, More
Marketing Strategy: What You Can Learn from These 4 Brands.
There are plenty of marketing campaign templates and examples to draw from, all of which share the same overarching goal: To get people to recognize their brand, follow their mission and buy their products. Many of them have been successful in those goals. Since there’s no rule saying you can’t use someone else’s marketing model…
Design
CPG Trend: Why You’re Seeing Food in Pouches.
With each passing decade, food packaging evolves. Sometimes this is based on CPG trends, sometimes it’s based on practicality, but there’s always good reason for that change. One of the most recent changes in food packaging is the increasing pouch use. The super-advanced world of futuristic, industrial and concentrated nutrition is finally becoming a reality;…
Design
3 Things to Look Out for When Choosing Packaging.
As a graphic and packaging design firm, a great deal of our focus, when it comes to fabricating a package or web page or logo, is on the aesthetic criteria. This isn’t exclusively because we, as designers, are shallow, appearance-obsessed people (although this plays a significant role, and one look at our washboard abs and…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.