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5 Keys On How To Create An Award-winning Beverage Design.

The beverage industry makes up some of the most eye-catching designs. Theyโ€™re like flagships for eye appeal; everyone wants one when itโ€™s in the impulse-buy section. And, as expected, there are plenty of award opportunities and prestige for the beverage label design category.  Earth-shattering designs are not always possible (sometimes, clients donโ€™t want that), but…

Design

8 Ways To Differentiate Your Skincare Packaging Design.

Skincare is a luxury item where shoppers redefine the word “need” to fit their wants. As such, strong branding, shapely packaging, & attractive labeling sways consumers purchasing decisions for this CPG category making skincare packaging design critical to your cosmetic line’s success. This article looks at eight packaging design components for skin care products that…

Design

What to Ask Your Packaging Design Company.

Client: I need a new package designed!Package Designer:ย  Iย design amazing packaging!Client: Sold![Client and designer skip off into the sunset, hand-in-hand] Oh, if only it were this easy. Let’s talk about what you should ask packaging design companies before hiring them.

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Website Design: CSS4 Isn’t Here – Everyone Relax.

Remember when everyone was so excited about PlayStation 3? Doesn’t that seem like only yesterday? Now, PlayStation 4 is being rolled out, and everyone who bought the Super Slim PS3 in 2012 already feels like they got taken. Well, we’ve brought this on ourselves, frankly. Our fascination for the latest “thing” has encouraged technological development…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.