Types.
Design
Your How-to Guide for Choosing the Right Packaging Material.
Those of us who aren’t designers only think of product packaging materials as an enticement or a hindrance. If the material can be used for other important purposes, it’s an enticement. If the material is indestructible plastic used for clamshell packaging and can’t be opened without a Samurai sword, it’s a hindrance. As a public…
Design, More
Our Top 5 Design Industry Publication Picks.
We can’t stress the importance of maintaining an eagle eye on design trends, and we certainly do our best to stay in the loop. When we can find a moment to tear ourselves away from the Justin Bieber saga during our free time, we like to take a gander at the finer design industry blogs…
Design
Design mistakes: Yes, I See Your Logo, I Just Don’t Get It.
When we introduce ourselves to new people, we generally do our best to greet them with a firm handshake, steady eye contact and a warm smile. When we’re shifty, loud, sweaty-palmed or lean in a little too close for comfort, the person we introduce ourselves may not get the very best impression of us, or…
Design
5 Factors Consumers Consider When Choosing Your Product.
Studying the target customer is a massive undertaking that can make your head pound as you perform consumer behavioral analysis to determine which factors are most important for a product packaging design. Customer habits are predictable yet weird and illogical. They are often based less on value and need and more on immediate emotional comfort….
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.