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Design
5 Ways Package Design Can Make Your Product Friendlier
Whether it’s due to our inherent narcissism or panic that our possessions will inevitably be stolen, everyone is comforted by personalized or monogrammed products. It’s a wonder that more organizations haven’t explored the possibility of incorporating personalization features since they’re great tools for individuating your brand from the rest of the competition. Having packaging personalization…
Design, More
Naval Elements in Your Label Design
We can’t say for sure exactly why, but maritime culture is very comforting. We enjoy nothing more than a fun evening singing rounds of “Barnacle Bill the Sailor” while engaging in an anchor lifting competition with burly longshoremen. It’s how we relax. Naval design elements offer a healthy dose of understated elegance – when well…
Design, More
Cutting Edge Web Design – How Much Grunge Is Too Much
Alright, your brand is edgy, subversive — you swim against the stream and aren’t afraid to let people know it. Naturally, you want your website to convey this exact mentality through bold designs with tons of street-cred (if there can ever be such a thing with regard to Web design; Web designers tend to suck…
Design
5 Steps to Take for a Successful Rebranding Campaign.
Rebranding a high-stakes reset of perception, value, and growth. Done right, a rebrand can reignite relevance, attract new customers, and sharpen your competitive edge. Done wrong? It risks confusing loyal audiences and diluting your brand equity. In a market where attention is scarce and loyalty is earned daily, you need a new strategy. Read on to discover how to build a rebranding campaign that drives clarity, connection, and measurable business impact.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.