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Cutting Edge Web Design – How Much Grunge Is Too Much
Alright, your brand is edgy, subversive — you swim against the stream and aren’t afraid to let people know it. Naturally, you want your website to convey this exact mentality through bold designs with tons of street-cred (if there can ever be such a thing with regard to Web design; Web designers tend to suck…
Design
5 Steps to Take for a Successful Rebranding Campaign.
No idea is more American than the promise that it’s never too late to reinvent oneself. In our outlooks, we’re “free to be you and me” and taught to “never give up.” These optimistic tropes can sometimes feel a bit hokey, but it’s important to remember these essential myths (truths?) when girding your loins for…
Design
Top 5 Universally Hated Packaging Substrates
There must be an unrecognized global shortage of packaging design companies; why else would horrible package designs still linger on our shelves, in spite of the collective public hatred of them? Not that you needed to be reminded, but here are a few roundly despised categories of product packaging. Please take note so that you…
Design
7 Friendlier High-Energy Food Packaging Designs
Why, oh why have we collectively decided that package design for energy drinks, bars and supplements should first be approved by Satan’s minions? At what point did “energy” become synonymous with ancient devilry? If you notice, nearly every energy drink bottle or can is black and/or red with gothic lettering and the occasional flame and…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.