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Christy Lebor
Partner/ Strategy
Group Director
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Grrrr…Making Your Packaging Appeal to the Modern Male

Male product packaging is sometimes assumed to be right for everyone, and sometimes it’s merely a copy of a feminine product with manly colors on it. What’s the secret behind appealing packaging for men? When men aren’t hunting for bears, scaling Mt. Everest, barbecuing huge quantities of brisket, or shaving with a machete, they’re shopping…

Design

5 Ways Packaging Adds Value to Your Beautiful Product

In an effort to pretend that they don’t all use pretty much the exact same ingredients, beauty product designers land customers with these five sweet packaging elements instead. Walking down the beauty product aisle of any drugstore is a lesson in visual diversity, so discovering that most of those items have practically identical ingredient lists…

Design, More

5 Trends in Web Design That Aren’t Totally Stupid

There are way too many web design trends these days that are completely, irredeemably idiotic. But here are 5 that aren’t. Oh, web design. With all of the crazy artists out there who realized going into graphic design was probably the only way to make an actual living, it’s no wonder that some websites have…

Design, More

RIP QR Codes: 5 Reasons QR Codes Died a Slow Death

Since QR Codes became a “thing,” packaging designers have tried to integrate them in all sorts of manner. We’re now several years into that experiment, so what’s the verdict? Are QR codes on packaging here to stay? Should they? For a brief moment in time, QR (quick response) codes were a huge digital marketing boon….

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