Types.
Design
Why Baby Steps to Rebranding Are More Effective.
Baby steps are a recommendation (not always well-received) we make before engaging in any activity that can result in catastrophe. Yet, when it comes to the steps to rebranding, many companies put the pedal to the floor, trying to get the project completed as fast as possible. These brands insist on leaping without a functioning…
Design, More
10 Commandments for Better Logo Design
Your brand Logo design is one of the most important factors in creating a strong brand recall. Designing a great logo is more than just how it looks. It is how it feels to the customer. How it resonates with them time and time again. Your logo is the foundational graphic design element that lives…
Design, More
Icons vs. Logos: I Think Icon, I Think Icon, I Think Icon.
Iconography is a large part of website design; even the most astringent and clean Web pages require icons of some sort; it is only a matter of what kind of icon is appropriate for the particular brand. A financial institute might not be served well by little cartoon kitties, and a baby clothing retailer wouldn’t…
Design
4 Things the Produce Aisle Can Teach You about Packaging Design.
How often do you really look at the structure of the produce aisle? Have you ever noticed that the layout of the produce is a pretty solid indicator of the overall level of quality of the entire store? In your higher-end supermarket chains, the produce section will often be pleasingly lit, sometimes with glossy, wood-paneled…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.