Types.
Design
Package Design Contests – Great Opportunity or Talent Exploitation
We’ll spare you the suspense: The answer is shameless talent exploitation, period. Additionally, design contest don’t even to begin to approach the most important aspect of packaging design: In-depth consumer knowledge and market appeal. How does a kid working on a MacBook Pro in his parents’ basement gather quantitative research data? Can he engage in…
Design
Is your packaging design ready for space?
The human preoccupation with space travel has led us, as patriotic Americans, to wonder: When will someone design a Doritos package that can survive reentry? Moreover, will the packaging appeal to the extra-terrestrial market?
Design
4 Ways Physical Product Placement Affects Package Design
When it comes to package design, we in the design profession can be guilty of thinking mainly of our desire to win awards, have our works featured in Taschen anthologies and have bio-films made about us and our deep and agonizing desire to create art when we shut even those we love most out of…
Design
4 Ways to Spice Up Bland Convenience-Food Packaging
Convenience foods are depressing enough; why make the packaging mind-numbingly bland? Remember, convenience foods are mass-produced, largely synthetic and nutrition-free (and shamefully addictive. Damn you, Funyons). If the packaging can’t conceal this fact, then we may as well be living in an oppressive, dystopian regime, where all of our sustenance comes in pill form and…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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