Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Design

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Strategy, Design, Testing

How Smart Laundry Packaging Design Drives Shelf Performance.

If your pack doesn’t instantly communicate efficacy, format, and trust, it’s not just underperforming, it’s getting ignored. Smart laundry packaging isn’t about standing out, it’s about standing up to real purchase decisions in the aisle and online. Read on to learn what it takes to design packaging that earns the buy.

Positioning, Strategy, Design

Winning the Shelf War with Smarter Category Positioning.

Unlock smarter category positioning strategies to win shelf space, boost purchase intent, and outmaneuver competitors in your product category. Read now.

Positioning, Strategy, Design

A Consumer-Centric Roadmap to Pet Branding.

Unlock pet branding strategies: trends, channel tactics & packaging tips to captivate pet parents, boost loyalty & drive sales in the booming pet care market.

Positioning, Strategy, Design

Pet Supplement Packaging Design Strategies To Maximize Shelf Impact.

Discover how to design high-performing pet supplement packaging that builds trust, drives sales, and converts across every channel from retail to e-commerce.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.