Types.
Design, Strategy, Testing
The ROI of packaging: How to design CPG packs that win with consumers.
Failing to give packaging design its proper due isn’t just a missed opportunity — it’s a risky move that could cost you market share and your spot on the retail shelf. So why do many FMCG and CPG brands treat packaging like an afterthought? Your product’s packaging is the embodiment of your brand. A silent…
Design, Strategy, Testing
How Data-Driven Package Design Mitigates The Risks of Rebranding and Boosts ROI.
Rebranding always comes with risks, especially when updating your CPG packaging. Making the wrong moves could lose you brand equity, confuse your customers, and ultimately negatively impact your bottom line. However, there are also risks associated with maintaining your CPG brand and packaging in the same way. When the market tells you it’s time for…
Innovation, Strategy, Design
Pet Care Product Packaging for Increased Market Share.
Learn the 4-phase pet care product packaging design process insight mapping, prototyping, validation & team alignment to boost shelf impact & sales. Read on to learn everything you need to know!
Positioning, Strategy, Design
Dog Treat Packaging Design That Boosts Sales Performance.
Learn data-driven dog treat packaging design tactics to boost shelf impact, highlight premium quality, and drive sales. Learn more!
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.