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Design, More
Hand-Lettered Logo Design: Should we Ditch the Software?
Everything old is new again! Hand-lettering is swimming against the stream. Has the culture run out of ideas? Are we just endlessly recycling old styles, old music, old movies, and old TV shows because we don’t have a single innovative concept, or anything interesting to say? We don’t want to blame digital communications, but it…
Design
Bigger Isn’t Better: How Packaging for Samples Can Give Your Brand a Boost.
As variety becomes a new shopping priority for consumers, brands can set themselves apart by providing new options for customers to try their products. Our society has traditionally functioned on a basic system — if a little is good, more must be better. This ideology includes bulk retailers such as Costco offering big discounts for…
Strategy, Design
Letting Your Customers Tell You What’s Trendy
In a marketplace full of fickle and temperamental customers, market research is the key to giving your brand an edge. In our fast-paced world where fast manufacturing is king, too many businesses fall into the trap of telling consumers what they want instead of actually finding out what they want. While the brain trust in…
Design
Grrrr…Making Your Packaging Appeal to the Modern Male
Male product packaging is sometimes assumed to be right for everyone, and sometimes it’s merely a copy of a feminine product with manly colors on it. What’s the secret behind appealing packaging for men? When men aren’t hunting for bears, scaling Mt. Everest, barbecuing huge quantities of brisket, or shaving with a machete, they’re shopping…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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