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Design
Designing Packaging that Teens Won’t Ignore
OMG. Like, I can’t believe they even packaged stuff like that. Like, didn’t they read SmashBrand’s article on how to package for teen customers? The affection teenagers have for your product could mean the difference between existing in obscurity and being a major retail sensation. This is not only because the teenage market is, in…
Design
4 Packaging Standbys that Might Be Going Bye-Bye
We all thought that pagers were here to stay. Here are some packaging designs we were also wrong about. Remember the charm of boil-in-a-bag frozen dinners? How about those ultra-long CD packages? Don’t you miss zip-top beer cans? No? Well, that’s because those are what we call outdated packaging designs. Some marketing genius discovered more…
Design
Give Your Brand a Refresh By Insulting the Public?
Have you caused an uproar with your scandalous marketing? If so, will aggressively defending it yield dividends? Sometimes your business needs a brand refresh after an unfortunate series of events. Everyone makes mistakes. At some point, even the most well-intentioned amongst us will utter a phrase or a joke that some incredibly sensitive souls might…
Design
5 Ways Your Packaging Gives Your Brand a Bad Name
You’ve worked hard to make your brand relevant – don’t let your packaging repeatedly slap your efforts in the face. Your brand is everything. It is the life’s blood of your company. It is the heart, skeletal structure, respiratory system, hormonal output, brain, and hairstyle. Your brand determines whether your business will be successful in…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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