Types.
Design
5 Ways Packaging Serves Your Customer.
What to tell cynics who don’t believe in the positive consumer benefits of branding and marketing. Packaging design is often perceived as a clever ploy by evil moustache-twirling marketing executives to trick customers into buying their product instead of the identical-in-quality-but-sold-in-hideous-packaging product right down the aisle. In fact, packaging design benefits are not limited to…
Design
Bottled Water and Brand Identity
Despite efforts from the opposition, water bottles are here to stay. What will change, however, is how we market bottled water. Enemies of water created waves crashing upon the opinions of consumers, requiring bottled water branding strategies that bring calm to the tide. The bottled water business must consider what society thinks about the manufacturing,…
Design
The Seduction of the Package – Say What They Want to Hear
What could be more appealing than a gluten-free, macrobiotic, low-calorie, South Beach diet-approved frozen dinner? Isn’t your mouth watering? What do you mean, you already ate? It goes without saying, there are certain consumer marketing terms that customers find tempting, and just as many that will drive them away. If you were to come across…
Design, More
Deck the Website Halls
How to make the most of the holiday rush and making sure your target market doesn’t forget (or get annoyed at) you. Many businesses, especially in the retail sector, like to decorate in the spirit of whatever season it is, and with good reason: to drive holiday sales. This is why you see stores with…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.