Types.
Design
3 Ways to Connect With Millennials Through Packaging Design
The internet has switched the power dynamic of shopping away from retailers and placed it firmly in the hands of consumers. Where customers were once required to navigate your store’s layout to find products, they can now view your entire product lines on their phones. Where they would once view your products in optimal retail…
Design
Can Your Packaging Design Survive the World of Amazon Distribution?
I love Amazon. Most of the time. The last time I ordered from them, I was buying a lovely glass beer stein with a metal inlay—the perfect gift for a friend of mine. When the UPS driver pulled up, he hopped off the truck and jogged up the stairs. He was in a rush and…
Design
Packaging Design Without Context Is Functionally Useless.
The goal of packaging design is to communicate with customers and create positive perceptions for your brand. Therefore, try to understand the elements that play on a consumer’s mind prior to the point of purchase. This is what is meant by “context”: The environmental elements affecting each consumer’s perceptions aside from the design itself: – …
Design
How To Make Your Private Label Brand Premium
Packaging is an important part of any successful marketing campaign. Brands need to be presented in a way that’s attention-grabbing and resonates with their target audience, especially when they are private label brands. We’ve seen an increase in private brands entering the market over the past decade, including a surge of store-brand products in markets…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.