Types.
Design
Impactful Packaging Design For Pet Brands That Enhance Market Growth.
Consumers aren’t just buying pet food, they’re buying trust, values, and health in a bag. In a category where sticker prices rise and brand loyalty is hard-earned, packaging is your most important sales tool. If your design isn’t working as hard as your formulation, you’re already behind.
Design
Post-COVID Packaging and Other Consumer Megatrends.
Saying COVID-19 has changed the way companies do business is more than an understatement. The true impact of COVID-19 on day-to-day operations will take a long time to tally, both financially and emotionally, regardless of the industry. For packaging design, this impact will reveal itself in both the short-term and long-term. Package design and branding…
Design
Consumer Demand for Sustainable Packaging Is On The Rise.
If you could point out the “boogeyman” of the modern era, what would it be? Aside from COVID-19-which might take the title-it would probably be waste from plastics. With visions of sea turtles trapped by plastic rings and straws filling whales’ stomachs, consumers are turning their backs on the evils of plastic. Their attention has…
Design
What Does the New Normal Look Like for Packaging Design in a Post-COVID World?
COVID-19 is reshaping packaging trends we’ve taken for granted across all aspects of our lives. Packaging design is no exception. We’re seeing mainstream behavioral shifts sure to affect the packaging landscape for years to come, and as is so often stated with pandemic discussions, the packaging industry won’t be returning to normal. Instead, we’re transitioning…
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