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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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Category Insights

Boxed Wine Brands That Get It Right (and Wrong)

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9 Likes
08/13/2025
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Category Insights

What the Salad Dressing Aisle Can Teach Us About Brand Blocking and Category Ownership.

153 views
7 Likes
08/27/2025
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Design

Coffee Packaging Design: How To Stimulate Shelf Success.

         

Design

How To Create A Top Performing Bottle Packaging Design.

Here’s a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.

Strategy, Design

The Category Disrupting Truth About Luxury Packaging Design.

Strategy, Design

The Ultimate Guide For Designing Frozen Food Packaging.

There’s more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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