Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Showing content about

Design

Clear
Design

Ice Cream Packaging Design That Boosts Consumer Engagement

Learn everything you must know about developing a retail-ready ice cream packaging design. This article is your a-z guide for creating packaging that performs.

Design

How To Stand Out With Hang Tag Packaging.

In the world of businesses and selling stuff, there’s a tiny but super important thing called a hang tag. These tags might look small, but they’re like superheroes for brands and products. Their impact on brand exposure and product recognition is immense. They are powerful tools that speak volumes about your brand. Tags are like…

Design

Trends and Innovations in Alcohol Packaging Design.

Discover how alcohol packaging design drives sales, boosts brand value, and wins shelf space in the competitive luxury spirits market.

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.