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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Design

Minimalist Logo Design: When Simplicity Is The Right Choice.

There are plenty of competing ideas about what makes for the perfect logo design. One of the trending favorites is minimalism. There has always been a sense of minimalism in the category of logo design, as the brand identity must look good at scale, from a small logo on a web design to an enormous…

Design

How To Create A Supplement Packaging Design.

In the supplement industry, your packaging is the first dose of trust. Before a consumer reads the label or researches ingredients, they judge the bottle, the pouch, the design. In a market saturated with sameness, supplement packaging design is your brand’s edge or its downfall. Want to build instant credibility, stand out on shelf, and convert first-time buyers into loyal customers? Read on to discover how strategic supplement packaging turns consumer hesitation into confident purchase.

Design

How To Create A Top Performing Bottle Packaging Design.

Here’s a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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