Types.
Strategy, Design
How the Millennial Mindset Influences Packaging Design.
With all the talk of gen Z & gen alpha consumers, we millennials (myself included) appear to be old news. But this middle age crowd contributes a substantial amount of money to the market. The Millennial generation (lesser known as gen y) boasts a total spending power of $2.5 trillion in 2022, up 1.1 trillion from just…
Design
Packaging Design For Better-For-You Products Post COVID-19.
It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. Indeed, we’re seeing a big increase…
Design
Best Practices For Cannabis Packaging Design
Once upon a time, a dime bag of shake and the latest Pink Floyd vinyl may have meant everything in the world to a group of local teens. Those days are long gone. Modern cannabis consumers are conscious, discerning, and diverse. The explosion of the medicinal and recreational cannabis industry has brought in serious investments…
Design
Attracting Millennials To Your Pet Brand With Packaging Design
Depending on who you talk to, Millennials are either the scourge or saviors of our world. On the one hand, they’re blamed for helping the demise of casual dining restaurants, causing the cost of avocados to skyrocket, and ruining sales for heritage beer brands like Budweiser and Coors. But on the flip side, thanks to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.