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Christy Lebor
Partner/ Strategy
Group Director
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Design

7 Packaging Design Examples of Winning Baked Goods.

Sweetness, flavor, and texture are not the only ingredients required for a prosperous baked goods product. Equally important as the experience of cookies hitting your taste buds is the story created. This can happen through past experiences, bringing consumers into the product experience, or the habit loop a product creates. Learning about the rich history…

Strategy, Design

Snacks Packaging Design: A How-To Guide With Winning Examples.

Positioning and consumer satisfaction are at the forefront of your snacks packaging design. Ready to create the best packaging design for snacks? Learn how.

Design

Minimalist VS Maximalist Packaging Design: Appealing To The Right Audience.

Minimalism is a buzzword in packaging design, maximalism… not so much. There is, however, a silent debate about these two approaches and which is best. At SmashBrand, we believe that what matters is how a product performs, not what people think of it. In this article, we address minimalism vs. maximalism. From the beginning stages…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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