Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Showing content about

Design

Clear
Strategy, Design

Snacks Packaging Design: A How-To Guide With Winning Examples.

Positioning and consumer satisfaction are at the forefront of your snacks packaging design. Ready to create the best packaging design for snacks? Learn how.

Design

Minimalist VS Maximalist Packaging Design: Appealing To The Right Audience.

Minimalism is a buzzword in packaging design, maximalism… not so much. There is, however, a silent debate about these two approaches and which is best. At SmashBrand, we believe that what matters is how a product performs, not what people think of it. In this article, address minimalism vs. maximalism. From the beginning stages of…

Design

Juice Box Design: How To Win With Parents and Kids.

While juice gives the appearance of a category where competitors play nice, brands of juice boxes fight for prime CPG positioning across national grocers. Successful juice box brands keep kids and retailers happy when their packaging creates repeat purchases. With so many emerging brands trying to capture market share, the juice box design is as…

Design

A Timeless Approach to Modern Packaging Design.

What does modern mean to you? Your answer will probably differ from other professionals reading this article. To say that the definition of modern is broad would be an understatement. You may miss your target market if you create a Modern packaging design based on what you feel modern designs should be. If you leave…

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.