Types.
Strategy, Design, Testing
A Complete Guide On How To Execute A Rebranding Project.
Despite how exciting it sounds, a rebranding project is always one of the most challenging tasks for companies. It is because there is a massive risk of losing everything at once if the rebrand doesn’t go as planned. And, of course, what else could be worse than seeing your brand crumble to the ground? To…
Strategy, Design
CPG Packaging Experience: How To Create a Memorable Design.
Even with better quality, product innovations, and lower pricing, 80% of emerging new products fail to perform on retail shelves. Despite having a solid marketing plan and uplifting company mission statement, there’s a good chance that brands creating a better CPG packaging experience will replace your product. Want to be the brand that swipes away…
Strategy, Design, Testing
Understanding The Process Of Strategic Brand Development.
Point blank, no brand thrives in the market without an effective brand strategy. Successful CPG brands on shelves today invested time and effort into creating an organized brand strategy. Consumer goods companies that have expanded their market share over time have incorporated strategic brand development into their design process. Therefore, brand development isn’t an option; it’s…
Strategy, Design
The Complete Guide To Product Packaging Design.
How important is your product packaging design? More important than you think. Find out the right way to create a packaging design for consumer products.
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.