Types.
Positioning, Strategy, Design
What a Real Brand Activation Toolkit Looks Like.
Most brands look great in a pitch deck and fall apart at shelf. That’s because the real world doesn’t care about your mood board. It cares about clarity, consistency, and how fast you can execute across retail, digital, and everywhere in between. A brand activation toolkit closes that gap. Read on to learn what goes in it, why it matters, and how to build one that actually drives sales.
Design
CPG Brand Guide To Chocolate Packaging Design.
No category in CPG is as appealing as chocolate. As the visual appeal interacts with our nostalgically inclined minds, our mouths salivate while our minds reflect on the “good times.” While these two purchase drives bring potential customers to the category, consumers base their final decision on the chocolate packaging design. With over 5 billion dollars of…
Design, Testing
An Inside Look at FMCG Packaging Design.
Your FMCG packaging design can make or break your brand. Learn how to design product packaging for fast-moving consumer goods that drives greater revenues.
Strategy, Design
Best Rebranding Tactics To Optimize Performance.
Have you noticed how quickly the consumer market changes with time? Look at the past few decades and see how consumer interests have changed. The best rebranding efforts keep pace with these shifts and anticipate and lead the charge toward the future. A well-structured rebranding strategy can breathe new life into a brand by transforming…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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