Types.
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The Oral Care Products Packaging Design Playbook Brands Ignore.
Most oral care packaging fails because the design introduces doubt. One unclear cue, one overreaching claim, and trust disappears. This article reveals how winning oral care packaging actually works and why most brands still get it wrong. Keep reading.
Innovation, More
The CPG Innovation Process for Building Winning Products
Discover a proven CPG innovation process that drives market share through data-backed product development, packaging, testing, and brand strategy.
Positioning, Innovation, Strategy, More
How Innovation and Positioning Build Brand Success.
Discover how strategic branding positioning drives CPG sales by increasing shelf standout, purchase intent, and consumer loyalty. Learn how to win at retail.
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Best Practices For Rebranding A Product Brand.
What if changing your company’s name and image was the key to thriving in a disruptive market? For many brands, a bold rebranding effort can mean the difference between surviving and flourishing in today’s rapidly evolving business world. But only if the company follows all the best practices for rebranding; otherwise, it will be a complete…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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