Types.
Strategy
How To Make Your Brand Storytelling Work.
Brand storytelling is a powerful, effective packaging strategy to connect with consumers and leave a lasting impression. With brand storytelling, the devil is in the details because the more personable and honest your message is, the more effective it will be. But not all brand storytelling is created equal. Here’s how to ensure yours works…
Strategy
Hacking the Psychology of Your Brand Design
How often do you take the time to read product labels when you’re out shopping? If you’re like most people, you probably take a quick glance at the product and make an impulsive purchasing decision based on its packaging. Well, there’s a reason for that, and it has a lot to do with psychology and…
Strategy
Effective Brand Messaging: Building a Strong Connection with Your Audience
Brand messaging plays a crucial role in the success of any business. It is the voice of your brand that communicates your values, purpose, and unique offerings to your target audience. In today’s competitive market, where consumers are inundated with numerous messages, having an effective brand messaging strategy is vital to cut through the noise…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.