Types.
Strategy
Why Not Listening To Consumers Is A Huge Packaging Mistake.
Redesigning your product packaging is fraught with danger. So when do you pull the trigger? It seems crazy, but businesses don’t always cater to the consumer’s needs. We might think that good business practice is making as many people as possible admire and enjoy your brand, but branding is more of an art than a…
Strategy
Hillary’s Campaign Logo: Design Fail?
As if running for president on a first-name basis weren’t controversial enough, now Hillary is generating a ruckus over her campaign logo. Oh, Hillary. Between fighting the urge to swipe right and unlock some as-yet-unseen-screen and driving around in constant right-veering circles looking for a hospital, we hardly know where to start with your political…
Strategy, Design
Letting Your Customers Tell You What’s Trendy
In a marketplace full of fickle and temperamental customers, market research is the key to giving your brand an edge. In our fast-paced world where fast manufacturing is king, too many businesses fall into the trap of telling consumers what they want instead of actually finding out what they want. While the brain trust in…
Strategy
The Basics of Branding: How To Use Them To Your Advantage.
In a nation that is no longer peopled with “citizens” but “consumers,” product branding has become our cultural and social touchstone. We are not united by common neighborhoods, countries, or deep values but by our fondness for Macs over PCs. Even with a better product, companies that forgo the basics of branding lose out to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.