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Strategy, Design

The Ultimate Guide For Designing Frozen Food Packaging.

There’s more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.

Strategy

How To Optimize Your FMCG Supply Chain.

Fast-moving consumer goods (FMCG) is a highly competitive market that requires in-depth market research, innovative branding tactics, and choosing the right channel for business. FMCG companies encounter numerous obstacles, particularly in the realm of logistics management. These include meeting strict timeframes, boosting inventory levels, managing supplier distances, ensuring traceability, and maintaining security. Due to these…

Strategy

FMCG Ecommerce: Everything You Need To Know.

The fast-moving consumer goods (FMCG) industry is fiercely competitive, driven by the fast-moving nature of its products and fluctuating prices. There’s a constant battle for market share, whether the morning toothpaste or the evening snack. With the complexity of retail, many consumer goods brands begin by engaging in FMCG ecommerce. In such a highly competitive…

Strategy

FMCG Merchandising: Performance Driven Retail Strategies.

Learn effective strategies and methods of FMCG merchandising management. Learn how to monitor your supply chain, inventory, and retail product placement.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.