Types.
Strategy
How To Create An Effective Brand Purpose
Without the right strategy, consumers will likely misunderstand (or miss entirely) your idea of a compelling brand purpose. Even if your message is positive or your brand mission is respected, unless a brand purpose is unique and definitive, your brand purpose may fall upon deaf ears. Companies create their brand purpose in many different ways….
Strategy, Design
How the Millennial Mindset Influences Packaging Design.
With all the talk of gen Z & gen alpha consumers, we millennials (myself included) appear to be old news. But this middle age crowd contributes a substantial amount of money to the market. The Millennial generation (lesser known as gen y) boasts a total spending power of $2.5 trillion in 2022, up 1.1 trillion from just…
Strategy
Is Brand Differentiation Possible In a Crowded Market?
We’re all familiar with brand differentiation as a concept. It’s an idea that applies to many aspects of your business, from how you position yourself to your target market to the products you sell. There are plenty of marketing philosophies around the idea, including those like the Blue Ocean Strategy. For those unfamiliar with it,…
Strategy
How To Create The Perfect Brand Value Proposition.
A value proposition is a simple, precise phrase to convey an essential benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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