Types.
Strategy
CPG KPIs: A Guide For Measuring Success.
If you’re not tracking the right CPG KPIs, you’re not managing a brand, you’re guessing. In a category where every packaging decision, price point, and promotion can move the needle (or miss it), key performance indicators aren’t optional. They’re how CPG brands turn data into dominance.
Strategy
Rebranding vs. Repositioning: A Comprehensive Guide.
Adapting to changes and remaining competitive is mandatory in the ever-evolving consumer packaged goods world. One way to stay ahead is to master the nuances of rebranding vs. repositioning. These are two critical brand management strategies that can revamp your brand’s image and positioning in the market. But what do they entail, and how are…
Strategy
Enhancing Brand Resonance in Competitive Categories.
In today’s hyper-competitive categories, the brands that win aren’t always the loudest, they’re the ones that connect deeply, consistently, and emotionally. Read on to discover how to enhance brand resonance, outmaneuver competitors, and build lasting loyalty where it matters most.
Strategy
FMCG Innovations: Emerging Trends for Brand Performance.
In today’s dynamic marketplace, innovation has become the lifeblood of the Fast Moving Consumer Goods (FMCG) industry. Companies are consistently seeking new methods to captivate their customers. This drive for FMCG innovations opens up new marketing methods and helps companies stay relevant and maintain their market share. FMCG innovations comprise various groundbreaking developments that reshape the…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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