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Strategy
The Whys and Hows of Creating an Effective Vision Statement
Your brand vision is a set of objectives guiding the growth and direction of your company. It’s one of those terms like “mission statement” or “brand values” that marketers love to throw around, but what does it really mean? How does a company define its brand vision, and what are the benefits of doing so?…
Strategy
Branding vs. Marketing: What’s the Difference?
Working through your brand strategy inevitably raises the question of whether we should invest in branding or more tactical conversion-driven forms of marketing. Building a brand identity while seeing a return on investment can be confusing and overwhelming. This article resolves the branding vs. marketing debate, helping CEOs, marketers, and content strategists align and work…
Strategy
How to Come Up with a Unique Business Name?
Owners spend countless hours and resources on creating a perfect business name. Yet, they end up in a ditch of ideas, unable to surface original thoughts. It is essential to create unique business names. These are easy to trademark, safeguarding your intellectual property from others. However, in today’s world of ‘brand saturation,’ finding fresh perspectives…
Strategy
The Essential Elements of Effective Brand Naming.
Brand naming is one of the toughest decisions when first developing your brand. The naming process can be intimidating unless you’re one of those lucky few struck by an aha moment, leading you to the perfect name. Unfortunately, the eureka effect only exists for the minority, and most companies will need a brand naming strategy. …
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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