Types.
Strategy
How To Create A Profitable FMCG Pricing Strategy.
In the FMCG industry, your pricing strategy is one of the most vital components of a successful brand strategy. Hitting the sweet spot of pricing can skyrocket the company’s overall profit. Conversely, the wrong FMCG pricing strategy can traumatic impact brand performance. The right FMCG pricing strategy boosts overall product sales, builds stronger customer loyalty,…
Strategy, Design
How to Target Moms With Your Product Packaging.
Television episodes of mothers from the 1950s showcased women who had time on their hands. These women “appeared” to have a schedule allowing for full course meals, casual conversations with a friend, and being the therapist of the family. Then came a shift where many women started working. They put children in day care and…
Strategy
How Much Does Brand Development Cost?
One of the most pressing questions for entrepreneurs and business leaders is: How much does brand development cost? A strong brand identity isn’t a luxury—it’s the cornerstone of market success. But the process isn’t cheap or simple. Spend too little and risk building a brand that fails to connect. Overspend and you might invest in…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.