Types.
Strategy
The Best Box Packaging Design Ideas For 2024.
In the present day, where everyone loves to shop has emerged as the prevailing practice, the significance of creative packaging design is quite essential. However, whether modern consumers’ primary concerns are product quality, low price, or unfastened delivery, packaging design pays attention to detail. Recent research suggests that almost half of e-commerce customers across all…
Strategy
The Complete Guide To FMCG Branding For Retail Performance.
Like every other product category, branding is essential for brands in fast-moving consumer goods. However, there are distinctions in FMCG branding from traditional CPG products. Understanding the specifics of branding for FMCG products will help your brand stand out and have greater memorability than your competition. With the help of a robust brand strategy that…
Strategy
Improve Your Brand Strategy With FMCG Market Research.
Fast-moving consumer goods are frequent purchases and, from a broad FMCG category perspective, are always in demand. However, trends and competitors constantly evolve, making FMCG market research critical to a brand’s success. Due to their high demand, less consumer-strenuous purchase pricing, and frequent use, FMCG brands must stay on the pulse to remain relevant and…
Strategy
The Top 8 FMCG Trends Your Brand Must Know.
With the Fast Moving Consumer Goods (FMCG) industry rapidly evolving, FMCG companies must stay on top of the latest consumer trends to meet the ever-changing demands of their customers. Keeping up with the latest market trends helps companies keep an eye on changes in the marketplace and when to shift their strategy to maintain their…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.