Types.
Strategy
Why CPG Brands Should Take An Omnichannel Approach, not DTC.
Companies looking to turn a profit can no longer depend on the D2C model. Consumer brands now require a CPG omnichannel approach. Here’s what you need to know.
Strategy
Unpacking The Various Types Of Rebranding Initiatives.
Branding failures are more common than you think and often stem from a fragmented approach. Companies focus on one element—like a logo refresh, new typography, or color palette—while neglecting how these updates interact with broader brand assets. In reality, successful branding requires a cohesive strategy. It’s not just about visuals; it’s about positioning, messaging, architecture,…
Strategy
Unpacking The Most Important Benefits Of Rebranding.
Are you considering a rebrand but not sure if the risk is worth the rewards? Performed correctly, updated branding can have a massive payoff. Rebranding is a powerful tool that can help you revitalize your brand, attract new customers, and stay ahead of the competition. But in today’s fast-paced business world, rebranding is not just…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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