Types.
Strategy, Design
The Complete Guide To Product Packaging Design.
How important is your product packaging design? More important than you think. Find out the right way to create a packaging design for consumer products.
Strategy, Design, Testing
A Complete Guide On How To Rebrand A Company.
How can businesses realign with their core values and stay relevant in the ever-evolving marketing trends? How can they effectively dispel negative perceptions and enhance their market share? The answer lies in a well-planned rebranding strategy. In this article, you will learn how to rebrand a company and what it takes to develop a successful…
Strategy
Why CPG Brands Should Take An Omnichannel Approach, not DTC.
Direct-to-consumer is dead for the majority of CPG categories. That’s a bold statement, but our analysis of thousands of fast-moving consumer goods companies makes it clear; a DTC digitally native model is a dead-end strategy unless you own a platform or are vertically integrated to offset your customer acquisition costs. CPG startups hoping to scale…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.