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Christy Lebor
Partner/ Strategy
Group Director
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Strategy

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Strategy

How to Develop a Digital Rebranding Strategy.

Take a look at the past few decades and look at how technology has evolved. With so many changes, digital marketing tactics that were once the heart of the strategy are no longer or at least significantly less relevant than prior years. Luckily, having a plan for optimizing your digital rebranding strategy makes it easy…

Strategy

How To Craft A Rebranding Marketing Strategy.

After developing and launching your rebranding strategy, the next essential step is creating an effective marketing strategy. Without a solid marketing strategy, even the best rebranding can fail to bring the expected results because your target audience doesn’t know about the new brand identity or its intentions. A successful rebranding marketing strategy ensures that the…

Strategy

How To Create A Product Positioning Strategy.

Are you thinking about launching your new product? If yes, do not enter the market without a solid product positioning strategy. An effective positioning strategy helps the product stand out and capture the target audience’s attention. It isn’t just about promoting the product but carving out a unique position in the minds of consumers.  A…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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