Types.
Strategy
How Long Does It Take To Rebrand A Company?
Is it time for your brand to create a fresh identity? If yes, then I’m sure you want a clear answer to the question “how long does it take to rebrand a company?” Having rebranded thousands of companies, we are here to help. This article will break down the process, providing a rebranding timeline that…
Strategy
Branded vs. Private Label: The Battle for Consumer Attention.
Name brands are losing shelf space. Private label is gaining trust, margin, and speed. This isn’t a pricing war, it’s a branding war. If you don’t understand what’s really driving the shift, you’re already losing. Read on to learn how branded vs. private label actually plays out at shelf.
Strategy
How to Conduct Effective Brand Naming Research?
Imagine you’re strolling through the grocery aisle. You must admit that some brand names are more compelling than others. Companies spend their time and money on brand naming research to develop such attractive monikers. Brand naming research involves more than just coming up with a catchy name. It involves uncovering the emotions, values, and experiences…
Strategy
How to Develop a Digital Rebranding Strategy.
Take a look at the past few decades and look at how technology has evolved. With so many changes, digital marketing tactics that were once the heart of the strategy are no longer or at least significantly less relevant than prior years. Luckily, having a plan for optimizing your digital rebranding strategy makes it easy…
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