Types.
Strategy
How To Perform An Effective Brand Assessment.
Think your brand’s performing well? Without a brand assessment, you’re guessing and guessing costs growth. While others use data to sharpen strategy, you risk falling behind. Want to know what’s really working and what’s quietly holding you back? Keep reading before your competition reads this first.
Strategy
How To Master The Art of Beer Naming.
Beer naming is no doubt an art and there is no shortage of creativity when you look at the craft beer section of Bevmo or Target. But beer naming is also a science. A great name is not only measured by its ability to catch the eye of potential customers and how it reflects the…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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