Types.
Strategy
Analysis of an Effective Brand Positioning Process.
Rome wasn’t built in a day and neither is an effective brand positioning process. Every successful brand today has invested and reinvested significant time and resources in a compelling brand positioning strategy. As a result of the effort, they are firmly planted in the market with solid brand equity. Effective brand positioning is the make-or-break…
Strategy
How To Perform An Effective Brand Assessment.
Building a strong brand requires continuously understanding the company’s strengths and weaknesses. To determine this, companies must go through a brand assessment analyzing each aspect of the brand to define the current impact and to execute a more refined brand strategy. An assessment (or brand evaluation) helps a company understand its position in the marketplace…
Strategy
How To Master The Art of Beer Naming.
Beer naming is no doubt an art and there is no shortage of creativity when you look at the craft beer section of Bevmo or Target. But beer naming is also a science. A great name is not only measured by its ability to catch the eye of potential customers and how it reflects the…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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