Types.
Strategy
A Product Positioning Framework That Wins In Retail.
Is Gatorade really the best energy drink brand in the world? What about Red Bull or Monster? The truth is that these brands have a robust product positioning framework behind them. For example, consider Gatorade’s brand positioning: “Water wasn’t made for this.” It is a powerful reminder that the body needs more than just water….
Strategy
How To Create An Impactful Brand Positioning Chart.
Ever wondered how companies develop a strong brand positioning in competitive categories? One aspect of their success is the utilization of a brand positioning chart to map out competing brands across various metrics and identify opportunities for differentiation. This chart is an effective marketing tool, enabling companies to uncover areas where they can establish unique…
Strategy
How To Execute A Partial Rebranding Strategy.
When your brand starts losing momentum, a full overhaul isn’t always the answer. Sometimes, a partial rebranding is the smarter move—revitalizing perception without sacrificing equity. Read on to learn how strategic updates can refresh your brand, reignite growth, and keep you ahead of the competition.
Strategy
How To Guide: Building Your Brand Footprint.
How do you ensure continuous growth for your FMCG brand? One way is to create an effective strategy that strengthens and expands your brand footprint. When both depth and reach evolve harmoniously; companies see consistent, scalable profitability over time. What is a Brand Footprint? A brand footprint is how a company is represented and recognized…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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