Types.
Strategy
How To Craft An Effective Brand Positioning Framework.
How do you ensure that your brand distinguishes itself within a crowded market? The secret lies in a robust brand positioning framework. It is a strategic approach that defines the essence of your brand’s existence. But what are the basics of brand positioning? How can it transform the way customers perceive your brand? This article…
Strategy, Design
Single-Serve Packaging Design Strategies for CPG Brands.
At some point in every CPG brand’s journey comes a time for creating single-serving product versions. Sometimes it’s a bold ambition, but in most cases, it serves a reactive need, often resulting in a hastily produced SKU that fails to meet the brand’s expectations. In most cases, the failure results from a single-serve packaging design…
Strategy, Testing
How To Execute A Targeted Go-To-Market Strategy.
It’s go time! Your product is set to launch, and you are eager to get it into the hands of consumers. This takeoff point can make or break a brand; Having a go-to-market strategy makes all the difference. Whether launching a new product or taking an existing product into a new market, strategic planning, and…
Strategy
7 Rebranding Announcement Examples With Insights
Changing the brand identity is a complex and challenging task that involves risks. But, communicating these changes to the public, captivating and engaging, requires artistic skills. There are several rebranding announcement examples that one can learn from. Announcing the rebrand requires a delicate balance of creativity and strategy. From crafting a well-worded press release to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.