Types.
Strategy
How to Write an Effective Naming Brief?
A well-written naming brief aligns key stakeholders and steers the naming process toward a compelling strategic outcome. It smoothens the brand naming process and lays the foundation for a resonating name that lands with the target audience, captures the brand’s essence, and stands out amongst competitors. A comprehensive naming brief covers all bases, from establishing…
Strategy
How To Write An Effective Rebranding Press Release.
Rebranding is a powerful tool for any organization, signaling a fresh start, renewed vision, and a chance to redefine its identity. An effective rebranding press release ensures these changes are communicated to stakeholders, including loyal customers and industry influencers. An effective rebranding press release is more than announcing a new logo or tagline. It’s an…
Positioning, Strategy, Design
What a Real Brand Activation Toolkit Looks Like.
Most brands look great in a pitch deck and fall apart at shelf. That’s because the real world doesn’t care about your mood board. It cares about clarity, consistency, and how fast you can execute across retail, digital, and everywhere in between. A brand activation toolkit closes that gap. Read on to learn what goes in it, why it matters, and how to build one that actually drives sales.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.