Types.
Strategy
How-To Effectively Conduct Brand Positioning Research.
Everybody wants to dominate the market with their new brand, but only a few know the secret to standing out from the crowd and leaving a lasting impression. Effective brand positioning research plays a vital role here. To conduct effective brand positioning research, begin by applying the divide-and-conquer rule. Select your target audience and divide…
Strategy
Cultivating Brand Equity To Capture Market Share.
Consumers are bombarded with countless options from all angles and through numerous senses. With so many brands vying for the consumer’s attention, being seen becomes challenging, and creating loyalty seems impossible. True, establishing and nurturing consumer-based brand equity is more complex than before, but it’s still worth the investment. When planning how to create brand…
Strategy
Strategic Product Branding And Marketing Tactics That Reach Consumers.
“Sell me this pen!” You’ve probably encountered this classic line for teaching sales. Upon closer inspection, it’s not just about how to sell this pen, but rather why I should sell it in the first place. This “why” shapes your entire product branding and marketing strategy. To create a robust product branding and marketing strategy,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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